GORGILADZE'S UNBEARABLE LIGHTNESS

AgencyLost & Found
RoleDesign & Animation
Year2024
DisciplineArt Direction, Animation
GORGILADZE'S UNBEARABLE LIGHTNESS

Overview

National television couldn't hold it. The internet was always where it belonged. The Unbearable Lightness of Gorgiladze started on Georgia's public broadcaster — and when they shut it down, it didn't die. It got louder. It moved to YouTube, dropped the constraints, kept the intelligence, and became exactly what it was always trying to be — unafraid, explicit, alive. The kind of show that airs on a Thursday and rewrites your Monday. Our job was to build the face of that chaos.

Credits

Art Director
David Kupatadze
Senior Designer
Sergi Devrisashvili
Senior Illustrator
Nika Vakhtangishvili
Illustrator
Nini LoladzeGiorgi Tchautchidze
Graphic Designer
Mariam Ushkhvani
Type Designer
Nika Khipashvili
Soundtrack
Nini Nutsubidze

We started with a painting. One massive, sprawling canvas — Hieronymus Bosch as the blueprint, the Garden of Earthly Delights as the operating system. Georgia as the garden. Everything happening at once: the satire, the tenderness, the absurdity, the rot, the beauty. Every corner of the frame a standalone world. Every standalone world part of one bigger, uncomfortable truth.

Then we broke it apart. Animated it.
Let the butterflies in.

The butterflies didn't care. They never do.