KHANUMA

ClientKhanuma
AgencyNEVERMYND
RoleCreative Director
Year2026
DisciplineAI, Experimental
KHANUMA

Overview

Khanuma is a character known by name for over a century but never by face — played by countless actresses, each version erasing the last, with no original to return to.

Credits

Writer, Director
Sergi DevrisashviliNina Sariashvili

Khanuma – a well-known name and an unknown face.

She has been played for well over a century, by so many women that her costumes could fill a warehouse on their own. What survived all of it is the name. What never survived is the face, because each version replaced the one before it and none of them was ever the original.

The non-commercial cut is carried by Giya Kancheli's "Sait Midixar", performed by Nato Metonidze.

This project goes after that missing face. We asked who she would be if she existed here now, in real Georgian life, and built three versions of her out of the answer. Three characters, three different ways of expression, all of them carrying the same young Georgian spirit in a different direction. What we found is a seed for the real project, which we are revealing very soon.

This is The Never-Heard Story of Khanuma exclusively by NEVERMYND.