TELEPARK
Overview
The phone isn't the problem. The phone is the excuse. Middle-aged people aren't lonely because of smartphones. They're lonely because nobody gave them a reason good enough to put the damn thing down. So we did.
Credits
Telepark is a network of parking lockers for smartphones — installed in restaurants, hotels, parks, gyms, anywhere people already go to be around other people but somehow end up alone. You park your phone. The longer it stays, the more you earn. Benefits, rewards, reasons to stay at the table, stay in the room, stay in the conversation.
THE PITCH DECK:
The brief said defeat loneliness. Remove the blame. Stop pointing fingers at the device sitting in everyone's pocket. So we took the language middle-aged people already use — they don't call it a smartphone, they call it a telephone — and we built something that sounds like it belongs in their world. A parking lot. For the telephone. Simple as that.
Young Lions 2026. Shortlisted.